I published a post on personalisation this week, and the same day, I received a pre-market questionnaire for a procurement process. I found myself writing the same thing in a different register. Procuring a platform is not the same as building capability. Sharon Green made the point well in the comments: the skill of navigating… Read More Buying badly
I saw a post from Sukh Pabial on LinkedIn this week about his year of searching for a full-time role. I’d encourage you to read it. It is honest, it is well put, and it has resonated with hundreds of people. One paragraph caught me. He described a lot of CV advice being shared as… Read More CV Tosh
I know some brilliant writers, people whose prose stops me mid-sentence. Ask them to write for audio and something breaks. The sentences stay too long, the ideas arrive in the wrong order, the logic is built for eyes, not ears. A reader can pause, reread, skip back, a listener can’t. Writing for readers and writing… Read More Different crafts
In a session I was running last week one of the participants, Amy Clayton, said something really insightful. We were working through the issues with ATS, ERP, LMS, and LXP systems (alphabet soup? – Ed.) in digital HR and the conversation turned to personalisation. How vendors sell it, how organisations buy it, and how it… Read More Branding isn’t personalisation
The effort doesn’t disappear. – it moves. We’ve spent years pressing a button and expecting a result. AI tools have changed that deal; many of them get it wrong the first time, so you prompt again, refine again, check again. That’s still work but it’s just different. Before you adopt a tool because someone told… Read More Push a button
Lost and Desperate 